Shoes Ever has been doing well from the day Nicholas Lee opened it. Below are a few questions I asked him in hopes to unlock a few of his secrets.

Rishi: Why did you start an online business? and why shoes?
Nicholas: I have been in the internet business since 1998. My business was doing pretty well on eBay until 2006. Competition on eBay reduced my revenues and profits significantly. So I need to diversify my business.

Rishi: What were your first 3 steps in creating a new business?
Nicholas:

1. Find a market niche, targeting age 15-29, the generation that uses the internet
2. Easy Start, keep a low budget
3. Check the possibility - non-expensive items under $100 but with familiar brand names

Rishi: Based on your experience what is your most effective way of promoting your online store?
Nicholas: Utilizing Search Engines (? not sure though) with non-expensive brand names targeting late teens to twenties

Rishi: What websites do you read on a daily basis?
Nicholas: Google, eBay

Rishi: Anything else you would think our readers would like to know?
Nicholas: Yes, read the market trends. The market will move online eventually!

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FYI: Shoes Ever ranks at the top of Google for a lot of his products “Blossom Media Shoes“, “Blossom Troop Shoes“, “Soda Issac Shoes“. Beating out giant shoe companies like Zappos.com and Shoes.com.

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