Over the weekend I was getting my car tuned up at a local shop. In the waiting room I saw a brochure for jewelery. Surprisingly - I actually looked through it because I was super bored.
This made me think of a quick idea (just an idea)- why not make really simple product brochures with pictures of your items and your store information and place them where people are bored.
A jewelery brochure might be great at a nail salon
A clothing brochure might be fun at a laundramat
Just try to think of places that have waiting rooms (doctor/dentist offices, car service locations, laundromats, massage parlors, diners, restaurants, etc.)
It might be a good idea to tell the owner of the shop what you are doing AND even give them a cut.
Related posts:
{ 2 } Comments
Rishi…great suggestion!! I have used brochures in the past and they work but were expensive to produce. On a budget a book mark printed both sides can sometimes be a better way to go. #1 because they are cost effective…#2 because people keep them after they read the info on both sides….especially if one side has a nice graphic or photo on it of the product etc.
I only mention bookmarks (same concept as the wonderful brochure idea) because I have found in 30years of business more residual
customers popping up many years later from the bookmarks.
I always ask my new customers where they found me and not a single one mentioned the brochure…but so many I lost track say they got my name from the bookmarks I placed in day spas, health clubs etc
Your blog suggestions are so infomative Rishi. Thank you for sharing your findings.
Bookmarks is a very cool idea.
Post a Comment