Tips for Creating an Online Store

Aylio uses Google TV Ads

Aylio just launched a national TV ad campaign using Google TV Ads.

I asked Max (CEO of Aylio Fitness) how he pulled this off.  Here is what he said:

Find a production company that will create your commercial.  The ad must be must be 15, 30, 45, 60, 90, or 120 seconds.  Once you have the video, you may upload it to Google TV Ads.  It will take about 48 hours for approval of the technical specs, content, and basic quality of your ad.  Once approved, you are ready to bid on ad spots.  Choose the networks and time slots you wish to target and place a bid on what the CPM for each spot is worth to you.  The CPM is your cost per 1,000 impressions.  If you win the auction for the spot, you will normally see your commercial air on TV the following day.

This entry was posted on Tuesday, January 5th, 2010 at 10:15 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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