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{ Category Archives } Marketing Tips

Be Different!

Everyone has heard of Band Aid brand.  Its a household name!  No one says “Do you have a adhesive bandage?” they say “Do you have a Band Aid?”.  That is why it would be crazy to compete with them.
Then a CRAZY company called Curad came around and they wanted to make adhesive bandages.  You know what [...]

Dirty Shirt - Submit your Product

Check out The Dirty Shirt Blog written by a mother who reviews and promotes products.  If you have a product targeted towards mothers I would definetely submit yours.

Frustration Free Packaging

The best part of ordering something online is getting something in the mail.  When you see a big package in your mailbox or on your doorstep your eyes light up and your heart skips a beat (I think I am being over dramatic BUT I get a ton of useless garbage in the mail so [...]

Are you blogging?

I want to know which of our stores are blogging.  If you have a blog - email it to me or even better post it in the comments.
I like stores that blog.  It brings out the personality behind the company.  The most common comment I get is “Rishi, who is going to read my blog?  [...]

Top Product Searches

Every year Google tells us what the top searches were in Google Zeitgeist. They have a product zeitgeist too.
What I found most interesting was the “Cold Weather” category. I was surprised to see Pea Coat as the #1 searched item.

Managing Customer Expectations

Last night I went to a thai restaurant with my mom.  Before I walked in, I saw a sign that said “Sorry… Heavy Door”.  I can just imagine customers getting frustrated with the door and then coming in with an angry mood.  This simple sign totally prevents that.

This made me think of ways that online [...]

PJ puts on a gallery show

PJ of Immortal Beloved Toys is putting on a Show.  He invited artists to paint on his toys and display them.

I asked him how he pulled this off!  This is what he said:
“I searched galleries all over the world via the internet.  I then hand selected who I would like to be in the show.  [...]

Need Press? Get HARO

All business pray for press, well stop praying and subscribe to Help a Reporter Out.  Peter Shankman sends out daily emails where reporters are looking for stories.  This is how we got Flying Cart into the New York Times and Gaebler.com.
Just the other day a reporter wanted to do a story about green laptop notebook [...]

Register Your Domain for 5 Years

Here is a quick tip.  If you own a custom domain register it for at least 5 years.  Google favors websites that have been registered for 5 or more years.  It shows them that your website will be around for a while.

Customer Pictures

Last week I met Ted.  He started Powered Green.  You can buy a sticker for your laptop that goes towards buying a new wind turbine.  The wind turbine produces the amount of energy an average laptop needs in its life time.  Here is how it works.
Anyway… I bought one.  A day later Ted emails me [...]