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What is Waddlebird? A Closer Look at Flying Cart’s Green Light Winner

Wednesday, November 24th, 2010

What is Waddlebird? A Closer Look at Flying Cart’s Green Light Winner

Since announcing our first winner in the Flying Cart Green Lights Eco-Friendly Stores Giveaway, we’ve had countless questions about Waddlebird. So what is Waddlebird?

Waddlebird is the brainchild of brothers Kevin and Scott Platshon, combining a love of design with the sort of healthy admiration for the natural world common to many lifelong Californians. They have lofty aims for a start-up clothing company: to protect endangered species and their habitat, establish conservation education and awareness programs, and help communities around the world build a sustainable relationship with nature.

In conjunction with Conservation International, Waddlebird has helped to protect 330 acres of environmental Hotspots. “Hotspots are the world’s most biologically rich, diverse and most threatened ecosystems. They make up less than 2% of the Earth’s surface, but contain more than 50% of the plants and animals,” said co-founder Scott. According to Conservation International, at the current rate roughly 1 million species will go extinct between 2010 and 2050. The brothers firmly believe if people are informed about the alarming rate of species loss, they will act.

Waddlebird on Flying Cart

Waddlebird began with an initial batch of 50 t-shirts, and it exploded from there. Scott describes that early stage: “The response was incredibly enthusiastic and we quickly decided to grow the company by offering more products, establishing an online website and store, building an active Facebook community, and getting representatives at different schools.”

In 2009, Waddlebird donated $2,000 to the Succulent Karoo Hotspot on the Southwestern coast of Africa. In 2010, they contributed $3,000 to the Galapagos Islands Hotspot. All from a percentage of Waddlebird sales. The 2011 location remains to be determined.

The shirts come on 100% certified organic cotton, are printed domestically in the United States to reduce carbon footprint from transportation, and use water-based ink to avoid pollutants without sacrificing quality.

The brothers, age 19 and 25, are fueled by passion. And it has reflected in an organic way with the majority of their customer base being under 26, a group that typically does not contribute heavily to philanthropy. The message on the back of their Classic Long Sleeve shirt reads “because 72 species become extinct every day,” something people of all ages can sport proudly. “And once they’ve received their shirt, every time they put it on they become another method to raise awareness of species extinction,” said Scott.

On the horizon, Waddlebird aims to help create a deeper connection between its customers and the species they’re protecting through eco-tourism and other awareness raising initiatives. “Endangered species focused eco-tourism is a natural evolution of Waddlebird and aligns perfectly with the vision Kevin and I have for the company,” explained Scott. They’ll also be unveiling new products for the winter line and new swimwear products in the spring. The 2011 Earth Day Shirt (April 22) is in the works and Scott claims it to be their best yet.

Flying Cart Green Lights Eco-Friendly Stores: 1st Winner Announced!

Friday, November 5th, 2010

While producing sustainable goods deserves high-praise, doing so while encouraging environmental activism is exactly the type of company we want to Green Light at Flying Cart. So meet our first winner, Waddlebird. The company is a fusion of passions for design and species conservation. They aim to protect endangered species and their habitats, establish conservation education and awareness programs, and help communities build a sustainable relationship with the natural world.

Their shirts are printed domestically on 100% certified organic cotton. The printing is water-based, providing higher quality while avoiding use of the pollutant plastisol. The company has also been a valued Flying Cart customer since the inception of their business!

Stay tuned for our interview with the Waddlebird Team, and until then check out their great line of products at

And if you have an eco-friendly product, don’t forget to enter to win a free online store, $100 seed money, and one-on-one coaching from Flying Cart CEO Rishi Shah.

3 Keys to Success for Green Entrepreneurs: Learning from To-Go Ware

Wednesday, November 3rd, 2010

Reduce your Forkprint

1. Provide a Green Solution

From San Francisco to Massachusetts, communities across the country (and the globe) are banning the use of plastic bags, plastic bottles and the like. All the reusable totes and stainless steel canteens are a mark of progress, but there is still tremendous waste generated by our “take out” lifestyle. Most eateries have shifted away from Styrofoam, but plastic utensils and other non-recyclable packaging are still being poured into landfills. Enter Bay Area-based To-Go Ware with the aim to make sustainably produced utensils, beverage containers, food carriers, and more a part of our daily lives. To-Go Ware’s founder, Stephanie Bernstein, found inspiration from the steadfast culture of reusable coffee mugs among students at the University of Michigan. The company strives to “make available innovative products that provide a solution, tell a great story, and are enjoyable to use.” And they’ve done so, climbing to such heights as distributing in Whole Foods, among countless other retailers.

2. The Product Should Back the Message

Whenever possible, To-Go Ware uses locally sourced and post-consumer materials from companies with responsible practices for both employees and the environment. Their current line features a bamboo utensil set sourced from a cottage industry factory in China certified sustainable by a third-party. paired with a utensil carrying case produced by a Burmese refugee women’s project. Their food carriers are made of stainless steel from a company certified through ISO 9001 quality management standardization. They accompanying food carrier bags are also made with reclaimed cotton, in an effort to cut out the production of new materials whenever possible.

3.Be Good and Be Transparent

Their commitment to ethics goes full circle, with a firm stance on encouraging sustainable economics. One visit to the company’s Mission page can sure all doubts with detailed literature on human rights, environment, sustainable economies, quality, and company transparency.

To-Go Ware exemplifies business in the new age, profiting while keeping interconnectedness in perspective. When we started the Flying Cart Green Lights Eco-Friendly Stores giveaway, it was with the example set forth by companies like To-Go Ware in mind. Our goal is to encourage more “To-Go Wares” in the online market place. If you run a small business selling environmentally responsible products, or have aspirations to do so, visit the Flying Cart Green Lights Eco-Friendly Stores application page.