When we first launched Flying Cart no one really knew about us until we reached out to some blogs and asked them to talk about us. Luckily they totally did AND it really helped!
Here is how I think you can do the same:
1. Search on Technorati or Google Blog Search with keywords related to your store.
2. Find the bloggers contact information (usually on the contact page or on the sidebar).
3. Email them a really interesting story about your store.
Here are some examples of possible angles you can pitch in that email:
- How you make all your products from recycled materials
- Your product is the best in the world because it can never break or be worn out
- How you are a stay at home mom entrepreneur
- You are really young - You are really old
- You have really cheap prices because you have some crazy connection
- Your girlfriend left you and now you want to get back at her by starting a business and becoming crazy rich!
- Your products are just soo damn good looking
Be creative and work any angles you think you have.
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