Last night I went to a thai restaurant with my mom. Before I walked in, I saw a sign that said “Sorry… Heavy Door”. I can just imagine customers getting frustrated with the door and then coming in with an angry mood. This simple sign totally prevents that.
This made me think of ways that online stores can manage expectations:
- If your product is going to arrive late tell your customer
- If self assembly is required tell them how long it will take and how hard it is to put together
- If the customer needs to buy additional items to use your product, point them in the right direction
What are other ways you can manage customer expectations?
this is a great bit of advice