Tips for Creating an Online Store

SIGN UP

1. Create a Google Adword account by clicking on the “Start Now” Button (upper right hand corner)

2. Select “Starter Edition”

3. Select the “I have a webpage” option

4. Click “Continue” at the bottom

TARGET

5. Select where your customers will be coming from.  Its a good idea to target to a certain region but it totally depends on your product.

CREATE YOUR AD

6. Go to your store and pick a specific product you want to advertise.  Copy the entire URL of that page.  (It should look something like this http://YOURSTORE.flyingcart.com/?p=detail&pid=49&cat_id=6)  Make sure you copied the ENTIRE URL.

It is easier to advertise a single product vs. your entire store because you can pin point specific keywords to it.

7. Enter in the URL you just copied

8. Time to write your Ad.

The first line can be your product name.  The other two lines should be describing the product.

Example Ad #1 for Simply Tana’s Pink Notebook Bag

Pink Notebook Laptop Bag

$19.99 and Free Shipping

Stay in Fashion and Protect your Comp

Example Ad #2 for It’s Always a Good Deal’s Pet Carrier

Airline Approved Pet Carrier

Small Argo Aero Carrier

On Sale – $55.00

PICK KEYWORDS

9. Pick your Keywords.  Enter your keywords in the big box, you can also get ideas by entering your keywords. The best keywords are the super specific ones.

Sample #1 Keyword Examples for Immortal Beloved’s Mimi Bot

- MimoBot and Mimo Bot

- USB Toy and USB Toys

- Friends With You Mimobot Malfi 1GB

- Mimobot Malfi

Sample #2 Keyword Examples for Jon’s Import’s Heart Photo Frame Keychain

- Digital Keychain

- Heart Photo Frame Digital Keychain

- Digital 1.1″ LCD Red Heart Photo Frame Picture Keychain

FINISH

10. Choose the currency you wish to pay in

11. Set a budget.  I suggest $25 at first since it is your first Google Adword campaign

12. Click continue and follow the Instructions Google has for you.

Feel free to Download this post as a PDF.

Tags: google, Google adwords

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This entry was posted on Monday, September 29th, 2008 at 9:48 am and is filed under Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.