Tips for Creating an Online Store

With the Holidays coming up.  I wanted to share my thoughts on ways to greet your customers.

THE WORST

Nothing makes me want to hit the “Delete Email” button faster when I get an email from a company that sends a massive impersonal email with an image attached (usually something like a tree with snow falling for Christmas, or pumpkins for Thanksgiving, or candles for Diwali)

I get these a lot and think its completely pointless.  If you are going to send a massive email:

- At least make it a newsletter and show off some of your products

- At least include a picture with you and your family in it (isn’t that what the holidays are for?)

THE BEST

I love it when I get a personal email.  With my name and something personal about me.  For example a customer yesterday emailed me this:

“A very special Happy Diwali Greetings to you and flying cart staff members. Let the Joy of flight bring bright future with your wonderful simple, easy to create and use stores brings more shop online stores for common man to get benefited.”

I was really touched!

EXAMPLE EMAIL

Here is an example email that I just came up with that might work for you:

Hey [Customer Name],

I wanted to wish you a very merry Christmas.  I hope you have a chance to wear that scarf you bought from me last month

Attached is a picture of me and my family celebrating!

Have a great holiday!

[Your Name]

[Your Website URL]

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This entry was posted on Monday, October 27th, 2008 at 10:54 am and is filed under Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.