I really wanted some vanilla pudding last night so I went to the grocery store to buy some. All I could find was Sugar Free pudding. What happened to the ones packed with sugar? I couldn’t find any, all of them were sugar free.
I can just imagine the thought process behind this decision. More people buy the sugar free pudding so lets just produce sugar free. But what about the people that want something sweeter?
This would be a great niche. Sugar packed pudding – so good you have to eat it and not worry about your health.
If you sell something – how is your product a little different? How can you carve out a niche even in a dominated market? Go against what everyone else is doing.
Tags: jello
it seems counter intuitive, but the sugar-free pudding is packed with sweet, sweet fake sugar. so, unless you’re looking for an authentic sugar buzz, the sugar-free variety will more than cure your sweet tooth. and if people can get all the sweet taste with none of the calories, why wouldn’t they? (Exhibit A : Coke Zero)
now let’s talk about why Jell-O still sells Cook & Serve Jell-O pudding. who wants to cook their pudding when they don’t have to?
Actually.. I did end up buying the sugar-free jello and it was really sweet and tasted amazing. haha
They probably still sell Cook & Serve Jello because they probably still make a ton of money off of it.
It might taste good and sweet but it is sweetened with Splenda, an artificial sweetener that is known to cause cancer. I’d be much more likely to buy a pudding made with real ingredients, regardless of how many calories and grams of sugar and fat are in it. I am the audience for the cook and serve version because I would rather put in my own ingredients that I know are healthy than have the convenience of pre-made. Rishi, let me know when your “sugar-packed” pudding comes out. If it’s all natural and in convenient little cups (recyclable?) I’ll be all over that