I really wanted some vanilla pudding last night so I went to the grocery store to buy some. All I could find was Sugar Free pudding. What happened to the ones packed with sugar? I couldn’t find any, all of them were sugar free.
I can just imagine the thought process behind this decision. More people buy the sugar free pudding so lets just produce sugar free. But what about the people that want something sweeter?
This would be a great niche. Sugar packed pudding – so good you have to eat it and not worry about your health.
If you sell something – how is your product a little different? How can you carve out a niche even in a dominated market? Go against what everyone else is doing.