The best way to name your products and figure out what you should write in your descriptions is finding out how many people are actually searching for a specific keyword.
1. Go to http://inventory.overture.com/
2. Search for your product keywords
3. Add those keywords to your product descriptions, product name, about sections, etc.
NOTE: you want to make sure that someone is searching for it. But you also want to make sure a gazillion people are also NOT searching for it. You want to cater to a unique niche audience.
Tags: keywords, overture.com, searching, SEO