I just got back from a family vacation in Mexico.  I brought back sand, a sun burned face, and a mild annoying cough.

Sooo…  I googled “How to Get Rid of a Cough?”  The first link was this page with an article by Jonathan Hatch.  One thing he recommends is Eucalyptus Oil.

What did I do?  I bought Eucalyptus Oil.

If you sell a product that can help fix something.  Research and write about it on different sites like Get Rid of Things. Then recommend the product you sell.

Screen Shot of How to Get Rid of a Cough

1. Go to Google’s www.Blogger.com

2. Click “Create a Blog”

3. Thats it.

Here is a video of me giving you the top 3 reasons on why you need to start a blog.

Facebook is a great place to gain more awareness about your brand.  You can create a Fan Page for your product or company and have facebook users become fans of it.  Everytime a new fan joins your fan club all their friends are alerted giving more exposure to your product.

Nutella has over 2.7 MILLION fans on facebook.  That is a lot of people that said they love Nutella (disclosure: Nutella is soooo good and I have it with my toast every morning).  Do you think Nutella saw a rise in business?  I think so.  Even getting 25-50 Facebook fans is a HUGE acheivement in mind.

Here is how you can create your Facebook Fan Page:

1. Go here http://www.facebook.com/advertising/?pages

2. Click on “Create A Page”

3. Pick a category.  For our customers I would suggest the “Brand or Product” category.

4. Pick a specific category in the drop down

5. Enter in the name of your product or online store (For example in our case we put Flying Cart, if you sell resistance bands I would put in “Resistance Bands” this way you can attract a wider audience of people into fitness).

6. Click on “Create Page”

7. Login to Facebook.  (You don’t have an account?  OMG … ARE YOU SERIOUS? just kidding… you can create one easily for free)

8. Upload pictures of your products

9. Add videos of your products and you!

10. Invite all your facebook buddies to your fan club

Also note that Facebook Fan Pages are indexed by Google so its another great SEO trick.

Check out the Flying Cart fan page. Become a fan of us too!

Feel free to invite me to your fan page, I’d love to join.

Every year Google tells us what the top searches were in Google Zeitgeist. They have a product zeitgeist too.

What I found most interesting was the “Cold Weather” category. I was surprised to see Pea Coat as the #1 searched item.

If you are building an online store and want to pick a domain name that is better for search engine placement. Here is a tip!

Put the Keyword in your domain or subdomain name. If you are targeting the keywords handmade cloth purses, make your domain name HandmadeClothPurses.com

Instant Domain Search is a great website to quickly see which domain names are taken and which aren’t.

The best way to name your products and figure out what you should write in your descriptions is finding out how many people are actually searching for a specific keyword.

1. Go to http://inventory.overture.com/

2. Search for your product keywords

3. Add those keywords to your product descriptions, product name, about sections, etc.

NOTE: you want to make sure that someone is searching for it. But you also want to make sure a gazillion people are also NOT searching for it. You want to cater to a unique niche audience.