Tips for Creating an Online Store

Posts Tagged ‘SEO’

Site Keywords Should Be More Than Just a Meta Tag

Thursday, July 29th, 2010

As you probably already know, getting your business online is only the first step—now you’ve got to get customers to your site. That means letting search engines know what you’ve got to offer so that potential customers can find you through searching.


To get started, make use of the Basic Marketing Tools section in your Flying Cart HQ and fill out your Website Title, Site Description and Site Keywords. This information shows up in the meta section of your website, which search engines can look at to get a quick assessment of what your page is all about. (This can be done on any website using HTML, but we like to make it easier for you.) Choose a website title that is descriptive and uses the keywords that you want to focus on. Next, write a site description that explains what your site is all about. You don’t want to just list keywords here. This is the first thing customers see when they find your website in search results, so take the time to explain what you’re all about. Next, fill out your site keywords with terms that are most related to your topic. Try not to go crazy and spam up this field with a ton of keywords… choose a few really strong ones to focus on. But don’t worry too hard—this section isn’t actually as important as you may imagine.

Yeah I know… you’re probably thinking, “Wait what? I thought site keywords were really important!” Let me explain.

Keywords are really important, but this field isn’t. While meta keywords used to be very important, search engines have become more sophisticated and don’t rely so heavily on this section. Part of the reason for this change is that many websites abused this section, filling it with excessive, unrelated keywords.

“So if keywords are important, but search engines don’t rely on the keyword meta tag, then how they heck do they find my keywords?” The answer is simple: in your homepage content.


So the next thing you should do in your HQ is go to Store > Homepage and fill out your welcome message. This is your opportunity to tell not only potential customers, but search engines more about your store. Take some time and write a few paragraphs (200-400 words) about your store and make sure you include those keywords. Don’t just list them off of course, but write thoughtful (and most importantly) original content with meaningful context built around your keywords. If you take the time to do this you will see your search position climb in no time.

How to Get Rid of a Cough

Monday, March 23rd, 2009

I just got back from a family vacation in Mexico.  I brought back sand, a sun burned face, and a mild annoying cough.

Sooo…  I googled “How to Get Rid of a Cough?”  The first link was this page with an article by Jonathan Hatch.  One thing he recommends is Eucalyptus Oil.

What did I do?  I bought Eucalyptus Oil.

If you sell a product that can help fix something.  Research and write about it on different sites like Get Rid of Things. Then recommend the product you sell.

Screen Shot of How to Get Rid of a Cough

Screen Shot of How to Get Rid of a Cough

How to Start a Blog

Friday, March 13th, 2009

1. Go to Google’s

2. Click “Create a Blog”

3. Thats it.

Here is a video of me giving you the top 3 reasons on why you need to start a blog.

How to Create a Facebook Fan Page

Friday, February 20th, 2009

Facebook is a great place to gain more awareness about your brand.  You can create a Fan Page for your product or company and have facebook users become fans of it.  Everytime a new fan joins your fan club all their friends are alerted giving more exposure to your product.

Nutella has over 2.7 MILLION fans on facebook.  That is a lot of people that said they love Nutella (disclosure: Nutella is soooo good and I have it with my toast every morning).  Do you think Nutella saw a rise in business?  I think so.  Even getting 25-50 Facebook fans is a HUGE acheivement in mind.

Here is how you can create your Facebook Fan Page:

1. Go here

2. Click on “Create A Page”

3. Pick a category.  For our customers I would suggest the “Brand or Product” category.

4. Pick a specific category in the drop down

5. Enter in the name of your product or online store (For example in our case we put Flying Cart, if you sell resistance bands I would put in “Resistance Bands” this way you can attract a wider audience of people into fitness).

6. Click on “Create Page”

7. Login to Facebook.  (You don’t have an account?  OMG … ARE YOU SERIOUS? just kidding… you can create one easily for free)

8. Upload pictures of your products

9. Add videos of your products and you!

10. Invite all your facebook buddies to your fan club

Also note that Facebook Fan Pages are indexed by Google so its another great SEO trick.

Check out the Flying Cart fan page. Become a fan of us too!

Feel free to invite me to your fan page, I’d love to join.

Top Product Searches

Monday, December 15th, 2008

Google Zeitgeist LogoEvery year Google tells us what the top searches were in Google Zeitgeist. They have a product zeitgeist too.

What I found most interesting was the “Cold Weather” category. I was surprised to see Pea Coat as the #1 searched item.

How to Pick a a Domain Name for the Search Engines

Wednesday, January 9th, 2008

If you are building an online store and want to pick a domain name that is better for search engine placement. Here is a tip!

Put the Keyword in your domain or subdomain name. If you are targeting the keywords handmade cloth purses, make your domain name

Instant Domain Search is a great website to quickly see which domain names are taken and which aren’t.


Tuesday, April 24th, 2007

The best way to name your products and figure out what you should write in your descriptions is finding out how many people are actually searching for a specific keyword.

1. Go to

2. Search for your product keywords

3. Add those keywords to your product descriptions, product name, about sections, etc.

NOTE: you want to make sure that someone is searching for it. But you also want to make sure a gazillion people are also NOT searching for it. You want to cater to a unique niche audience.