Tips for Creating an Online Store

Posts Tagged ‘social networking’

The Social Shopping Cart

Tuesday, May 25th, 2010

Big corporations are starting to unlock the mystery that is “social shopping,” but for us, it’s not just a buzzword—it’s a what we do every day. While you may sometimes feel like you don’t stand a chance running a small business online against the big guys backed by lots of money and resources, you may not realize that you have something they don’t have: a real voice. You’re a real person with real ideas and you can connect with other real people just like you. As for us, we make it easier for you to get your message out to your customers.

Talk About What You Know
Part of what makes Flying Cart so unique is of course all of our amazing shops with creative products run by passionate sellers. You guys have real expertise in your niches, so why not put your talents and knowledge to good use and share some of your insight with your customers and really get personal with your readers.


For example if you sell sports jerseys then share your passion about sports. Blog about your favorite teams and players, tweet about recent games and share videos of plays on YouTube. Now that you’ve got your audience hooked, let Flying Cart help you sell some stuff. If you’re blogging about a Phillies game use the embed feature to add a Phillies jersey you sell right onto your blog.

Share With Online Communities


Of course if your customer base isn’t very large yet, social shopping can help you reach your target market. We’re not suggesting that you spam a bunch of blogs and forums or pretend to be someone else. This whole social thing is about transparency and making real connection—a point that a lot of companies miss. Instead try being open and letting people know who you are and what you do and they’ll appreciate the honesty. And if they enjoying communicating with you and find your contributions to the group helpful, they’ll check out your products. No spam necessary.


In the sports jersey example as a sports fan you might be part of some online communities like the ESPN message boards, which is the market you want to tap into. That’s where those link sharing buttons come in handy.

Your Adoring Fans Await
Of course you don’t have to just rely on outside sources like blogs and social networking sites to connect with your fans. Flying Cart gives you your very own fan club, giving you another way to reach out to your customers. Send your fans updates or look them up on social networking sites like Twitter, Myspace or Facebook. Fans can also stop by and leave a message and show their support on your Fan Club page.

Putting It All Together


There’s no one method of social marketing that works; you have to use all of these methods together to really get results. Use every outlet to your advantage and give back to your customers. Remind your fan club members, Facebook fans, Twitter followers and blog readers that you appreciate their time and offer exclusive coupons. For instance, if you create a coupon just for Facebook it makes your fans feel like they have a good reason to check your page often.

Stores Doing it Right


As you know, starting a blog is a great way to connect with customers, something that Julie Ellsworth understands. She sells giclée prints and discusses her creative process in detail on her blog Consume Create, giving her customers deep insight into her work and the meaning behind each piece.


Even easier than blogging, setting up a Facebook Fan Page is another effective way to keep in touch with your customers. Kitsch Klothing created a Facebook fan page so their customers can stay updated on events and new products and they link right to it from their Flying Cart shop rather than linking to a blog.

Tell Us What Works For You!
How do you participate in social shopping? How do you connect with your customers? How do stores you love connect with you? We want to know about your experience with social shopping and what’s worked for you.

New! Start a Fan Club

Friday, August 8th, 2008

I love Fans.  People that love you for what you do.  They are the best marketing tool you have.  Someone that tells all their friends about your products.  It is priceless!

Now you can invite customers, friends, and family members to join your store fan club.  Each fan can easily create a profile, upload a picture, bookmark products, and invite their friends.

We also added a way for you to stay in touch with all your fans via HTML newsletter to announce sales, events, new product additions, or just to say hi.

Why we launched this feature:

A big part of creating a successful online store is keeping old customers.  If you can create a community around your products, get people excited, and generate repeat customers you no longer have to rely on external factors like search engine rankings.  We have a lot more in store regarding the fan club (we have only launched a very basic version today) so stay tuned and PLEASE let us know if you have any ideas on what to add.


You can easily turn your Fan Club on or off at the bottom of your store settings page of your headquarters.  Can’t wait to see how people use this!

How do I set up social bookmarking for my store?

Friday, December 21st, 2007 is a social bookmarking tool that will allow your customers to share your product pages with the world. These directions explain how to sign up for an account and set it up to work with your Flying Cart store.

  1. Go to
  2. Create a free account by entering your email, selecting a username, and choosing a password
  3. *Important* remember your username
  4. Login to your Flying Cart Head Quarters
  5. Navigate to Store -> Settings
  6. Enter in your AddThis username

What is Social Bookmarking?

Wednesday, December 19th, 2007

Social Bookmarking is a quick way to bookmark a page on the web and share it with other internet users.

Flying Cart has created an easy way to add social bookmarks to each product page, here are the instructions.
Here is a pretty good definition of Social Bookmarking according to Wikipedia

Social bookmarking is a way for Internet users to store, organize, share and search bookmarks of web pages. In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, but depending on the service’s features, may be saved privately, shared only with specific people or groups, shared only inside certain networks, or another combination of public and private. The allowed people can usually view these bookmarks chronologically, by category or tags, via a search engine, or even randomly.”

Need a video?… Here is one that I found explaining one of the most popular Social Bookmarking tools: Delicious.

3 BIG Benefits to using Social Bookmarks:

1. Great for Search Engine Optimization, the more your website is linked the better your keywords will appear in Search Engines

2. Increases interaction with your visitors

3. Will provide referral based visitors (the best kind)

Top 5 Social Bookmarking Sites you should always bookmark yourself on
1. Delicious

2. Digg

3. Google Bookmarks

4. Reddit

5. Yahoo Bookmarks

Become a Flying Cart Facebook Fan

Monday, November 19th, 2007

Just click on this link to Join:

Mashable Mentions Flying Cart’s new Social Network

Thursday, October 25th, 2007

Kristen Nicole, a writer for Popular Tech Blog Mashable wrote a great piece on our new social aspect to Flying Cart.

Store networking takes off

Wednesday, October 24th, 2007

Social networking is a huge web phenomenon, linking people to other people with similar interests on sites like Facebook and MySpace. My friend Jeremy’s life (an 8th grader) seems to revolve around his Facebook profile. That’s some powerful stuff.

In pondering the ubiquitousness of social networks on actual social real-life social lives, I wondered, can I bring the benefits of social networking to Flying Cart? In the world of online retail, it would not only help store owners meet and talk to each other, but it would also help bring in more customers by linking stores. Stores would no longer be islands, they would be part of a retail network. Voila — store networking was born!

We just launched this new feature on Monday and we are already seeing lots of our stores putting up their public profiles and finding other stores to connect with. It’s an instant hit.