Tips for Creating an Online Store

Posts Tagged ‘jewelry online store’

Show me the measurements (Spring is in the Air Ring)

Friday, May 20th, 2011

One of the hardest things to do online is judge size. Splendour Jewelery Boutique does an amazing job setting my size expectations in a really simple way by putting a scale right next to their images.

Checkout their store to see celebrity inspired jewelry.

Any sort of food can be made into a necklace!

Tuesday, May 10th, 2011

Grandma Thunderpants. How are you so cool?

It could be your funny and witty writing style:

“Everything is handmade and calorie free, unlike everything a real Grandmother cooks for you!” – on their about page

“I’m a 22 year old girl named Didgey who just likes to make cute treats to wear.” – also on their about page

It could also be because you feed my obsession with you by being active on all forms of social media.

Tumblr, YouTube, Facebook, and most importantly DeviantART.

But it probably is because every single one of your products is sooo unique and fun.

Screen shot of Grandma Thunderpants Necklaces

Courage…Survivor Ring

Wednesday, June 9th, 2010

Rugged and worn, the COURAGE/SURVIVOR ring embodies what it means to survive. While it’s intended as a cancer awareness piece (with 10% of proceeds going to the American Cancer Society or Susan G. Komen Foundation), anyone who has faced hardships can appreciate the message. The jagged edges, imperfect lettering and uneven surface give it character and show its strength. To achieve the unique distressed look the ring has been forged and hammered. The lettering is hand stamped and oxidized to give it that stark contrast.

Visit Enter the Flame for more glass art, metal work and jewelry by artist Brea Moser.

Social Shopping Done Right: 23 Crystals

Wednesday, June 2nd, 2010

So if you’re still not sure how this whole social shopping thing relates to your business, check out what the ladies at 23 Crystals are up to.

The two swarovski loving sisters who run 23 Crystals not only have a knack for making pretty handmade jewelry, but know their stuff about online marketing. If you check out their About Us page not only will you find info about the sisters themselves and the story behind their store name, but you’ll find links to their blog, Facebook group and a great video. Just for being a customer and reading a little bit about them, 23 Crystals offers a really cool tutorial on how to make a swarovski crystal heart necklace like the one shown in the video as well as a 10% off coupon code just for watching.

Engaging your customers with tutorials and videos and giving them something a little extra with coupons really goes a long way in creating a loyal customer base who will continue to come back and shop with you.

Je Suis Jewelry

Wednesday, May 26th, 2010
Image of Basic Black
Basic Black

Image of Go Green
Go Green

Non, je ne suis pas bijoux, Je Suis est le nom de la boutique! Called “Je Suis” which is French for “I am,” this shop places a great importance on personal style. With a French flair Je Suis offers lavish looking jewelry sets at affordable prices. Elegant and romantic, many of these pieces could compliment an evening ensemble or dress up casual daily wear. Not afraid to go all out with color and designs, Je Suis offers bold and beautiful bangles, rings, earrings and necklaces.

Deesse Du Soleil Bangles

Tuesday, May 11th, 2010
Image of Plastic Bangle
Plastic Bangle
Image of Metal Cuffs
Metal Cuffs
Image of  Plastic shiny Bangles
Plastic shiny Bangles
Image of Faux Leather Bangle
Faux Leather Bangle $9.00

Turn some heads and add some funky flair to your look with bangles from Deesse Du Soleil. Chunky bracelets and big bangles are having a moment and the boho-chick look is in. But instead of blowing $80 (that could go towards shoes) on an expensive Marc Jacobs bangle grab some Deesse Du Soleil bangles for just $9 each. Mix and match shiny plastic bangles, metal cuffs, animal prints and more.

Check out more bold bracelets and daring jewelry from Deesse Du Soleil.

Willow Works Feather Earrings

Tuesday, April 27th, 2010


Big and bold earrings can be light as a feather if you choose the right pair. Willow Works Jewelry has a lovely collection of beautiful feather earrings, each adorned with complimentary charms. Choose earrings from their featured collection, like beautiful pieces like the Sparrow Earrings with longer guinea fowl feathers and a pretty green sparrow charm or contact the owner for custom orders.

For more creative handmade feather earrings check out the Willow Works Online Store.

Keys To My Heart

Tuesday, April 20th, 2010

Yes, “keys” as in plural. Because my heart is way more complicated than most. Actually, it’s because there are 3 keys in this cute collection of jewelry by Elle est Jolie.


If the typical “key to my heart” pendant is too delicate for you, then this might be a better fit. These humble handmade accessories feature black metal keys and green glass beads that compliment a fun and funky style.

Elle est Jolie is really on to something here, not only with cool handmade accessories, but great presentation by laying the jewelry across open books, rather than a plain white background. It really adds to the smart style of these pieces.

Talking Mango Shop

Wednesday, April 14th, 2010


A rather loquacious blogger and self-described shopaholic named Mango (aka Mandy) who blogs about fashion and life experience has opened up a store that’s full of flavor. As a shopping addict she ends up with more stuff than she can fit in her closet and jewelry box so she sells it to her readers.

Not everything Mango sells is second hand, some of it is handmade. The Wish Candle Necklace makes a cute birthday gift or something to wear whenever a wish might come in handy. Check out more cute stuff from Talking Mango.

This Dinosaur Necklace is not extinct!

Wednesday, March 10th, 2010

Kissy Couture was started by Maile (pronouced like Miley Cyrus) and Gabby (pronounced…Gabby, hahah).  Two teenage girls who got bored and needed some money.