Tips for Creating an Online Store

Posts Tagged ‘photography’

Edit your photos online with Picnik – fast, easy, and free.

Monday, March 17th, 2008

This weekend a store owner asked me if I knew of any good tools to make her product pictures look better. I did a little research and found Picnik!

Picnik is a really sweet tool for photo editing. It lets you do all the normal stuff like resize, crop, rotate, etc. But their other features like auto fixing which adjusts the color levels in the photo… I was blown away by this feature alone! You can also add frames, colors, shapes, and text. It pretty much does anything I would ever want for my photos. Let me know what you think of it.

Tabletop Photo Studio

Tuesday, January 29th, 2008

I was on the plane this weekend and I got bored with my book so I checked out the Sky Mall magazine. A lot of ok products until I came across this: tabletop photo studio! This could be great way to improve your picture quality. It retails for about $80 but I am sure you can make your own homegrown studio from looking at this picture from things around the house.

7 Tips on taking Product Pictures so you can sell more

Thursday, January 10th, 2008

Want to increase sales?  Take better pictures! Never underestimate the power of your photos.

When you are building your online store put some time and effort into making your products shine.

7 tips on taking better product pictures

1. Use a digital camera.  (Just in case you don’t) Using a digital camera will allow you to instantly preview, upload and edit.

2. Use a tripod or some sort of stand.  Stack some books, if you don’t have a stand. You will avoid blurry images by having the camera in a fixed position.

3. DON’T USE FLASH. Using flash will wipe out the color and details. Worst of all it will create shadows.

4. Use an easy-on-the-eyes backdrop. Use a cloth or a solid color background. Your product should be the only item in the entire picture. Avoid clutter at all costs.

5. Get close, get personal. Buyers like to see the details of the product, so take pictures that can show every possible detail of the product.

6. Take multiple pictures at different angles. It is all about trial and error. After taking 5-10 pictures of your product, check it out on your computer to see which one looks the best.

7. Edit your pictures. Crop out unneeded space and/or items in the picture. Save them as JPEG files.

I guarantee that after following these 7 tips your customers will have a better shopping experience.

we support independent artists

Wednesday, January 10th, 2007

When you create an online store, you need good product images. There is no way around that. You can take your own if you want, but the lighting might turn out funny or the focus might be off. I have been cleaning out my house selling things on eBay, and there the quality doesn’t matter so much. I still sold my old pair of work boots even though the photo was overexposed and the background included a glimpse into my house. If I were trying to look professional though, my photos definitely would not fly.

J. Tichenor Photography

We realized that Flying Cart stores need a better solution. We have partnered with a group of independent photographers who are willing to come to store locations, take product images, and provide them in a digital format ready to be uploaded. The quality and pricing will vary. Most of our current partners are located in the Chicago area, but the coverage will grow and expand as more people hear about us. We welcome any photographer to partner with us. It is a win-win situation because we support independent artists and our customers get the images that they need.

All the photos on this site have been taken by photographers who are available for hire. Here are some of our first partners: