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Posts Tagged ‘Eco-Friendly online stores’

Flying Cart Green Lights Eco-Friendly Stores: 1st Winner Announced!

Friday, November 5th, 2010

While producing sustainable goods deserves high-praise, doing so while encouraging environmental activism is exactly the type of company we want to Green Light at Flying Cart. So meet our first winner, Waddlebird. The company is a fusion of passions for design and species conservation. They aim to protect endangered species and their habitats, establish conservation education and awareness programs, and help communities build a sustainable relationship with the natural world.

Their shirts are printed domestically on 100% certified organic cotton. The printing is water-based, providing higher quality while avoiding use of the pollutant plastisol. The company has also been a valued Flying Cart customer since the inception of their business!

Stay tuned for our interview with the Waddlebird Team, and until then check out their great line of products at

And if you have an eco-friendly product, don’t forget to enter to win a free online store, $100 seed money, and one-on-one coaching from Flying Cart CEO Rishi Shah.

The FTC’s New Green Guide: What You Need To Know

Monday, October 25th, 2010’s recent story, Is Your Product Really Eco-Friendly, breaks down the coming changes with the Federal Trade Commission’s Green Guides.

Here’s what we learned:

Any claims of being eco-friendly must be backed by scientific evidence or you could be penalized.

“In recent years, businesses have increasingly used ‘green’ marketing to capture consumers’ attention,” said FTC chairman Jon Leibowitz. “But what companies think green claims mean and what consumers really understand are sometimes two different things.”

The new Green Guides will recommend when terms like “degradable” and “recyclable” can be used.

Degradable = if a product is capable of decomposing in a landfill within a year.
Recyclable = the facilities needed to recycle the item must be widely available – as opposed to only available in a few places with very good recycling programs.

“Most companies really do want to comply,” Leibowitz said. “They want to sell products in an environmentally friendly way. But for those companies that don’t, that fall on the wrong side of the final Green Guides, we’re going to go after them.”

Find more on the FTC’s current Green Guides here.