This video demonstrates the importance of forming a connection with consumers to create brand advocates instead of simply encouraging people to buy a product.

Thanks Tim for the video!

Talk to twitter users that are tweeting about the products you sell.  You can either search for your keyword on twitter via twitter search or auto follow people based on keywords using Twollo.

For example if you sell vegetarian vitamins search for the keyword “vegetarian vitamins” and jump in on the conversation!

Special Thanks to Anita at Small Bussiness Trends for prompting me to brainstorm about twitter and small business.