Tips for Creating an Online Store

Posts Tagged ‘google’

You need to Try Google Adwords

Tuesday, September 30th, 2008

Hello Folks! A good way to get instant traffic is by promoting your products on Google. Imagine a world when anytime someone thinks of your product they see your store. Well… with Google Adwords you can get really close to that.

With Google Adwords you can advertise your store when specific keywords are being searched for. It is very cost effective if you start with a small budget and advertise specific keywords.

I wrote up a very easy step by step guide on running your first cost effective Google Adword Campaign:

See it on the Web | Download it as a PDF

Category: Marketing Tips

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Tags: google, Google adwords

How to Create a Google Adword Campaign

Monday, September 29th, 2008

SIGN UP

1. Create a Google Adword account by clicking on the “Start Now” Button (upper right hand corner)

2. Select “Starter Edition”

3. Select the “I have a webpage” option

4. Click “Continue” at the bottom

TARGET

5. Select where your customers will be coming from. Its a good idea to target to a certain region but it totally depends on your product.

Google Adwords Location Targeting

CREATE YOUR AD

6. Go to your store and pick a specific product you want to advertise. Copy the entire URL of that page. (It should look something like this http://YOURSTORE.flyingcart.com/?p=detail&pid=49&cat_id=6) Make sure you copied the ENTIRE URL.

It is easier to advertise a single product vs. your entire store because you can pin point specific keywords to it.

7. Enter in the URL you just copied

8. Time to write your Ad.

The first line can be your product name. The other two lines should be describing the product.

Example Ad #1 for Simply Tana’s Pink Notebook Bag

Pink Notebook Laptop Bag

$19.99 and Free Shipping

Stay in Fashion and Protect your Comp

Example Ad #2 for It’s Always a Good Deal’s Pet Carrier

Airline Approved Pet Carrier

Small Argo Aero Carrier

On Sale – $55.00

PICK KEYWORDS

9. Pick your Keywords. Enter your keywords in the big box, you can also get ideas by entering your keywords. The best keywords are the super specific ones.

Sample #1 Keyword Examples for Immortal Beloved’s Mimi Bot

- MimoBot and Mimo Bot

- USB Toy and USB Toys

- Friends With You Mimobot Malfi 1GB

- Mimobot Malfi

Sample #2 Keyword Examples for Jon’s Import’s Heart Photo Frame Keychain

- Digital Keychain

- Heart Photo Frame Digital Keychain

- Digital 1.1″ LCD Red Heart Photo Frame Picture Keychain

FINISH

10. Choose the currency you wish to pay in

11. Set a budget. I suggest $25 at first since it is your first Google Adword campaign

12. Click continue and follow the Instructions Google has for you.

Feel free to Download this post as a PDF.

Category: Marketing Tips

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Tags: google, Google adwords

Learn More about Google Checkout

Saturday, September 27th, 2008

Google Checkout™ is a checkout process that you provide on your website to enable your customers to buy from you quickly and securely, using a single username and password. And once they make a purchase, you can use Checkout to charge their credit cards, process their orders, and receive payment in your bank account.

Google Checkout Payment Page

Top benefits to using Google Checkout:

Attract more leads. Buyers that use Google Checkout actively look to buy from merchants that offer it on their websites. If you use Google search advertising, you can help these potential buyers find you by displaying the Google Checkout badge on your search advertisements.
Convert more leads into sales. A fast, secure checkout process helps persuade shoppers to buy on your site and buy more often.
Lower sales processing costs. For every $1 you spend on Google search advertising, you can process $10 in sales for free. If you don’t use Google search advertising or you use up your free transaction processing, you can process additional sales at a low 2% and $0.20 per transaction.
Protect yourself from fraud. Google Checkout’s fraud prevention tools stop invalid orders from reaching you. And Checkout’s Payment Guarantee policy helps protect you from charge backs.

FAQ about Google Checkout:

Category: Flying Cart Features

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Tags: google, Google Checkout

Expert in your product? Show it on Squidoo, Google Knol, 5min, and YouTube

Thursday, July 24th, 2008

People will buy from you if they can trust you. They will purchase from you if they think you are the absolute best person to buy from. If you are an expert in your product show it!

Here are some great ways to show off how much you know about your field:

1) Create a page on Squidoo. (For example: Talk about reasons on buying organic cotton)

2) Create a page on Google Knol. (For example: If you sell Hair Loss Lotion, talk about Common Causes of it)

3) Make a video on 5min. (For example: Show a video of you making the painting you are selling)

4) Make a video on YouTube. (For example: Talk about how to detect a replica handbag)

Tell me about what you tried out in the comment section. Would love to see all the experts we have on Flying Cart.

Category: Marketing Tips

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Tags: google, Squidoo, YouTube

Is your store getting talked about?

Monday, June 30th, 2008

Google makes it really easy to see if your products or store is getting talked about on the web. Go to Google Alerts and type in your search term.

Let’s go through two examples:

1. Thugsta Clothing wants to see if his Compton Hat was being talked about. Just create an alert for “Compton Hat”.

2. Anne of Kitsch Klothing, may want to find out if her website is getting talked about. All she would need to do is create an alert for “Kitsch Klothing” and “http://kitschklothing.com” (you may want to create 2 alerts for the URL one with the “www” and one without it).

Google Alerts is a great way to keep up with your industry. Find out who else is selling similar products, see what blogs/news/media publications are mentioning your competitors.

Category: Marketing Tips

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Tags: google

Does Google know your Store exists?

Monday, June 23rd, 2008

This is the easiest way to make sure Google knows your store exists:

1. Go to Google Webmasters Tool website

2. Click on “Sign Up Now” and sign in with your Google account. Your Gmail email address will work. If you don’t have a Google account, sign up for one. It’s free.

3. Click on “Add Site”

4. Enter in your Flying Cart store URL (ex: www.MYCoolStore.FlyingCart.com) and click “Continue”

5. Select “Meta tag” from the Verification method drop down

6. Copy the entire line of code they give you INCLUDING the brackets “<” and “>” and click on “Verify” towards the bottom.

7. Login to your store Headquarters

8. Click on the “Marketing”-> ” Basic” tab

9. Scroll down to the “Google Verification Code” Section and paste in the entire line of code you obtained in step #6

Flying Cart Screen Shot of Where to Add the Google Verification Meta Tag Code

11. Click “Update Settings” in your store headquarters

12. Click “Verify” in your Google Tools account

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Category: Help & Support, Marketing Tips

25 Comments
Tags: google

Google Trends – Maybe you should be marketing in New Zealand?

Monday, February 11th, 2008

Ever wonder where your products would be most in demand? Google Trends shows you search volume on each city.

Based on Google Trends:

Persian Rugs are popular in New Zealand

Hair Bows are popular in Baton Rouge, LA

Soy Candles are really popular in the United States

Category: Marketing Tips

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Tags: google

How do I set up Google Analytics?

Friday, December 21st, 2007

Google Analytics is a great tool that allows you to get detailed statistics on who has visited your site. These directions explain how to sign up for a Google Analytics account and set it up to work with your Flying Cart store.

Go to http://www.google.com/analytics
If you already have a Google account (for Gmail, Blogger or any other Google product), sign in with your existing account and skip to step 4. If you don’t have an account, click “Sign Up Now”.
Fill out the required information and click “I accept. Create my account”.
Click “Sign Up >”.
Enter your website URL (such as “mystore.flyingcart.com”), Account Name, and Time Zone.
Enter in your contact information (optional) and click “Continue”.
Accept the Google Analytics Terms of Service and click “Create New Account”.
Write down the tracking code, it should look something like this: UA-1234567-1.
Log in to your Flying Cart Headquarters.
Navigate to Store -> Settings.
Scroll to the Google Analytics section at the bottom and enter in the tracking code Google gave you in step 8. Click “Update Settings”.
Allow 4-5 hours for Google Analytics to start tracking your site. Then log in to your Google account to see how many visitors are coming to your site!