My favorite online stores get me to come back to their store during a limited time only sale and they alert me via email newsletter.
Here is a step by step marketing action plan:
1. Do whatever it takes to collect email address. This can be through your blog, your fan club on Flying Cart, or your own personal rolodex.
2. Send out monthly fun newsletters showcasing your favorite products.
3. Offer a limited time only sale. For example “Today Only” or “2 Days Only”. It’s okay if your newsletter list will be pretty small at first (mine was 30 people when I first started) but stay with it on a consistent basis.
My favorite stores on Flying Cart are the ones that sell products you can never find on Amazon or Walmart. They are super specialized. Which is why I got a big smile when I saw the 7075rc online store. They sell parts that they manufacturer for the Redcat X series. The Redcat is a remote controlled car.
I also really like how they also ask their visitors to join their fan club to be involved in their stores decisions.
A customer just asked me how she can add Coupon Codes to her store. We do have some step by step instructions here but I decided to spice things up a little bit and make a video tutorial. Check it out here.
The best thing about birthday parties is the cake. If you don’t have cake at your birthday party, don’t invite me. My twitter buddy Nick Paradise designed this amazing cupcake store. I love the icons and the logo.
The cupcake creations are truly unique as well. I’ve never seen such imagination on the top of a cake.
The Mod Monkey
Arrrrrr you going to have any cake?
The moral of this blog post is pretty simple. If you want me to come to your next birthday party buy some cake from Top It – Cakes & Cupcakes.
Diapers. One of the best invention for new parents.
Enter husband, wife, and 17 month old daughter team to invent Green Line Diapers. The 100% reusable waterproof stylish diaper. Your baby never looked so good in just a diaper.
Their Facebook Fan Pageis over 3,000 likes and their customers are raving!
Facebook Connect (aka. Facebook Login) gives your shoppers the ability to become a fan of your store with a single click. We added this feature in to Flying Cart over a year ago, and it has quickly become one of our most popular additions among store owners. In fact, over 50% of our stores are active monthly users of Facebook Connect! Here is what the one-click button looks like in your online store:
Instead of entering their email address and then clicking the “Sign Up” button, shoppers can bypass the email form entry altogether by clicking the Facebook Connect button just below it. Leveraging the fact that most shoppers have Facebook accounts, and are probably already logged into their Facebook account, you can use Facebook Connect to increase your Fan signup conversions. It’s an easy and hassle free way of connecting with your customers, and now it’s even more secure.
At Flying Cart, we have proactively implemented Facebook’s new security protocol called OAuth 2.0 (an open standard Facebook co-authored with a number of other companies, including Yahoo, Google and Twitter). This ensures that when your customers use the Facebook Connect feature on your store, their information is transmitted via the Gold-Standard of safety and security.
One of the hardest things to do online is judge size. Splendour Jewelery Boutique does an amazing job setting my size expectations in a really simple way by putting a scale right next to their images.
You have probably noticed the Facebook “Like” button showing up a lot on various websites while browsing online. This button has become a popular and simple way for website owners to build an online following. All you need is a Facebook account, and a little bit of code to add to your Flying Cart HQ, and you can have a working Facebook “Like” button of your very own! We recently implemented one of these buttons for one of our stores – vintageapartment.flyingcart.com
How to implement in your own Flying Cart store:
1. Create an Online Store with Flying Cart
2. Login to your Flying Cart HQ
3. Navigate to “Pages > Homepage”
4. For the “Welcome Message” section, click the “HTML” icon in the upper right corner of the Welcome Message text editor box.
5. Paste the following code for your HTML:
<p><iframe src=”http://www.facebook.com/plugins/like.php?href=vintageapartment.flyingcart.com&layout=standard&show_faces=true&width=450&action=like&font&colorscheme=light&height=80″ scrolling=”no” frameborder=”0″ style=”border: none; overflow: hidden; width: 450px; height: 80px;” allowTransparency=”true”></iframe></p>
Note: You can alternatively go to http://developers.facebook.com/docs/reference/plugins/like/ and use “Step 1 – Get Like Button Code” to generate your HTML code for you. In this case, make sure to select the “iframe code” section that is presented to you.
6. Replace “vintageapartment.flyingcart.com” with “[yourstorenamehere].flyingcart.com” (if you are using our supplied HTML code sample in step 5).
7. Click the “Update” button at the bottom of the HTML window (this will close the HTML window).
8. Click the “Update Homepage” button below the Welcome Message text editor box.
That’s it. Now you will have your very own Facebook “Like” button on your online store that you created with Flying Cart!
A few days ago Melissa called us up and said “I want to do an Easter Egg Hunt on My Online Store for my most loyal fans”. We said “cool!” We worked together for about 20 minutes and embedded pictures of easter eggs all around her store (in different pages and products).
She launched the hunt on her blog and store. 16 Easter eggs are hidden throughout her store.
My favorite thing about Honeybee is their Facebook page pictures. It is so lively and fun!
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